68% of Bid Teams Are Still Flying Blind

Let’s be blunt, the UK bidding landscape right now is a circus of chaos. 

We’re seeing bid teams scrambling hours before deadlines, proposals stitched together with copy-paste tactics, and a strategy that boils down to “just get something in.” 

Sounds familiar? You’re not alone. But you’re also not winning and here’s why.

The Numbers Don’t Lie: 

We recently audited dozens of bidding teams across the UK.  Here’s what the data shows: 

🔹 68% submit without a clear win strategy  

🔹 42% still recycle old proposals word-for-word  

🔹 Only 15% invest in training beyond their writers 

Let that sink in. 

If your team is flying blind, copying last year’s pitch, and hoping for a miracle you’re not bidding. You’re gambling. With your revenue, your reputation, and your future. 

Harsh Truth: “Just Getting It In” Is a Losing Game 

The market has evolved. Buyers are savvier. Evaluation teams can smell a lazy bid a mile away. 

Still sending in generic credentials? Still pushing out 30-page PDFs with no strategy, no differentiation, and no substance? 

It’s not enough anymore. 

And deep down, you know it. 

So What Does Smart Bidding Look Like in 2025? 

It’s not just about what you submit.  It’s about how you think before you submit. 

Here’s what top-performing bid teams are doing differently: 

1. Build a Win Strategy Before You Write 

• Define why you’re bidding. 

• Identify your win themes. 

• Know your audience inside-out.  A proposal without a win strategy is like building a house without a blueprint. 

  
  

2. Only Chase What You Can Actually Win 

• Bid/no-bid decisions aren't optional. They’re essential. 

• Stretching your team thin across 12 tenders a month won’t get you results, it’ll get you burnout and boilerplate. 

  
  

3. Train the Whole Team, Not Just the Writer 

• Proposal quality is a team sport. 

• Your SMEs, reviewers, and client managers all need to know how to sell, write, and think strategically. 

• If you’re relying on one person to “make it sound good,” you’re not serious about winning. 

The Bid Market Is Evolving. Are You? 

Because here’s the thing: your competitors ARE waking up.  They’re hiring bid strategists.  They’re training cross-functional teams.  They’re writing smarter, earlier, and more intentionally. 

And if you’re still submitting last year’s proposal with this year’s deadline... you’re already behind. 

Want a Fresh Set of Eyes? 

We’ll review your current bid approach for free.  No fluff. No sales pitch. Just real, strategic feedback on where you're leaving money on the table. 

Ready to do it properly? 

🔗 Book your FREE Bid Review Call.