Insights That Win Work

Winning more bids isn’t about chasing every opportunity, it’s about positioning your business where it can shine. Too many companies waste time and money pursuing contracts they were never likely to win, damaging credibility along the way. By understanding your strengths, knowing where you add the most value, and aligning with the right opportunities, you can transform your bid strategy from scattergun to laser-focused. Here’s how to position yourself so you don’t just compet

If you struggle to connect with evaluators you’ve never met, stop forcing a voice that isn’t yours. Mirror the buyer’s language, structure and order of priorities. When you match how they frame the problem, your bids feel natural, build trust and score higher. This post shows how to “match and mirror” without losing authenticity, turning credibility killers into consistent winners.

Cut the waffle, win the bid! Learn how using a "big fat pen" can help you sharpen your bid responses, strip out fluff, and get straight to the point, keeping clients engaged and boosting your chances of success.

Winning bids isn’t just about solving problems—it’s about showing clients the outcome they truly want. A three-year-old’s traffic-jam logic illustrates the Vision 3Ps: define the Problem, tailor the Product, and highlight the Purpose. Stop at features, and you lose; connect all three, and you win.

Don’t just bid, plan to win! Electrical contractors often get trapped in the bidding game, racing to the bottom on price. This blog shows how to build a Work Winning Plan that helps you choose the right opportunities, strengthen relationships with general contractors, and bid smarter, not harder.

Stop writing bids like essays! Discover how to ditch dull introductions and cookie-cutter conclusions to craft engaging, client-focused bids that win more contracts.

Quality isn’t just about the end result, it’s about the process, the mindset, and most importantly, the client’s perspective. If you’re assuming quality alone will win the deal, think again. Clients don’t buy what you think is great, they buy when you show you understand what matters to them.

Winning bids aren’t about being the cheapest, they’re about proving you’re the best value for money. In today’s procurement world, clients need clear evidence that your offer delivers more: efficiency, reliability, stronger outcomes, and measurable savings. Learn how to showcase your real operational value, quantify benefits, and stop price-cutting from eroding your margins.

Want to write bids that win more often and waste less time? Discover 10 practical bid writing tips from structuring responses to adding value and aligning with scoring criteria. Clear, actionable advice to help you improve win rates and stand out.

Writing isn’t a one-off task, it’s a skill that grows with practice. In bid writing, success comes from preparation, clarity, and client focu not fluff or filler. Learn how to refine your process, avoid credibility-killing phrases, and craft persuasive responses that win.

Stop losing marks on bids by answering the wrong question. Discover how to interpret buyer intent, use keywords effectively, and craft responses that score higher in tenders, PQQs, ITTs, and RFPs.

Too many businesses accept low bid win rates because they’re considered “normal for the sector.” But when you flip the perspective—realising you’re losing three-quarters of opportunities,the urgency for change becomes clear. In this post, we share how one client, initially confident in their approach, discovered the harsh truth about their performance and began making small, targeted adjustments to win more without increasing volume. Learn how benchmarking, bid analysis, marg

The Procurement Act 2023 takes effect on 24 February 2025, reshaping how UK public sector contracts are won and delivered. From smarter procurement policy to the digital bidding surge and rising supply chain scrutiny, discover the top trends, risks, and strategies winning bidders are using to stay ahead under the new rules.

A well-run Red Review can make or break your bid success. Learn how to keep the independence and objectivity of your review team without derailing weeks of work and turn it into a powerful, strategy-driven step that boosts your chances of winning.

Stay ahead of the competition with our deep dive into 10 strategic trends reshaping bids and tenders in 2025. From AI-driven construction tools to the UK Procurement Act 2023, learn how to weave technology, sustainability, digital efficiency, and pricing innovation into proposals that win and why aligning with client priorities is now non-negotiable.

If you’re thinking of bidding on a new opportunity with the public sector that has just been released…STOP! and ask yourself how well do you know this customer and importantly, how well do they know you? 

The truth is, most bidding teams don’t need a complete overhaul. What they need is a culture of continuous improvement, a steady cycle of review, adjustment, and growth that builds momentum over time.

Stop selling. Start solving. If your bids are still all about you, you’re losing. Clients don’t care what you do—until they know you get their problems. Here's how to write bids that actually win.

In today’s chaotic UK bid market, recycled templates and last-minute uploads won’t cut it. If your proposals are more “CTRL + C” than client-centred, you’re not bidding to win, you’re bidding to tick a box. It’s time to stop playing the volume game and start bidding with real intent, clear value, and strategy-led decisions. Because in 2025, average bids don’t stand a chance.

The UK bid market is shifting fast—and many teams are falling behind. From rushed proposals to recycled pitches, the numbers don’t lie. Learn why “just getting it in” is a losing game, and how smart bid teams are building strategy, training properly, and actually winning work in 2025.