Insights That Win Work

Winning more bids isn’t about chasing every opportunity, it’s about positioning your business where it can shine. Too many companies waste time and money pursuing contracts they were never likely to win, damaging credibility along the way. By understanding your strengths, knowing where you add the most value, and aligning with the right opportunities, you can transform your bid strategy from scattergun to laser-focused. Here’s how to position yourself so you don’t just compet

If you struggle to connect with evaluators you’ve never met, stop forcing a voice that isn’t yours. Mirror the buyer’s language, structure and order of priorities. When you match how they frame the problem, your bids feel natural, build trust and score higher. This post shows how to “match and mirror” without losing authenticity, turning credibility killers into consistent winners.

Stop selling. Start solving. If your bids are still all about you, you’re losing. Clients don’t care what you do—until they know you get their problems. Here's how to write bids that actually win.

The UK bid market is shifting fast—and many teams are falling behind. From rushed proposals to recycled pitches, the numbers don’t lie. Learn why “just getting it in” is a losing game, and how smart bid teams are building strategy, training properly, and actually winning work in 2025.

Here’s the ugly truth: most bid strategies in the UK are bloated with assumptions, outdated tactics, and legacy thinking. You’re chasing win rates without questioning why you’re losing. You recycle boilerplate content like it’s still 2018. You say “we’re compliant” instead of proving you’re essential. 

Most bid teams live and die by their win rate — but what if that number is hiding the real story? In this post, we explore why your win rate might be misleading, what smarter teams are tracking instead, and how to shift focus from chasing numbers to building real, measurable progress.