Insights That Win Work

Winning more bids isn’t about chasing every opportunity, it’s about positioning your business where it can shine. Too many companies waste time and money pursuing contracts they were never likely to win, damaging credibility along the way. By understanding your strengths, knowing where you add the most value, and aligning with the right opportunities, you can transform your bid strategy from scattergun to laser-focused. Here’s how to position yourself so you don’t just compet

If you struggle to connect with evaluators you’ve never met, stop forcing a voice that isn’t yours. Mirror the buyer’s language, structure and order of priorities. When you match how they frame the problem, your bids feel natural, build trust and score higher. This post shows how to “match and mirror” without losing authenticity, turning credibility killers into consistent winners.

Cut the waffle, win the bid! Learn how using a "big fat pen" can help you sharpen your bid responses, strip out fluff, and get straight to the point, keeping clients engaged and boosting your chances of success.

Stop writing bids like essays! Discover how to ditch dull introductions and cookie-cutter conclusions to craft engaging, client-focused bids that win more contracts.

A well-run Red Review can make or break your bid success. Learn how to keep the independence and objectivity of your review team without derailing weeks of work and turn it into a powerful, strategy-driven step that boosts your chances of winning.

Most bid teams live and die by their win rate — but what if that number is hiding the real story? In this post, we explore why your win rate might be misleading, what smarter teams are tracking instead, and how to shift focus from chasing numbers to building real, measurable progress.