Bidding for success could not be easier…when the messages in your bid are simple to understand you significantly raise your chances of success. We live in a world where we are all busy and when things are hard work, difficult to understand, or just confusing we switch off- it would be unthinkable if your prospect did this.
The outcome of bidding for success is simple for the prospect but requires focus and hard work by the bidder. Excellent preparation will mean that you understand your prospects desired outcomes so that you can focus your approach to meet them. You need to understand the basics:
- What has led to the bid being issued?
- What are they trying to achieve?
- Can you meet their objectives?
- Where can you add value to the process?
- Ultimately, what is in it for them?
You cannot succeed no matter how great, professional or beautiful your bid is if it is not based on solid content. Vision helps you to prepare properly with effective research to build the solid content you need to develop a winning story to connect with your prospect.